Privacy Policy

    Privacy Policy

    This Privacy Policy describes how SN Electronics and Niche RF
    (“we”, “our”, or “us”) collect, use, and protect information when you visit or interact with our websites,
    products, or services.
    We are committed to protecting your privacy and ensuring transparency about how information is collected
    and used.

    1. Business Entities Covered

    This Privacy Policy applies to the following business entities:

    • SN Electronics
    • Niche RF

    Both entities may operate websites, online services, or digital platforms where this Privacy Policy is published.

    2. Information We Collect

    2.1 Information Collected Automatically

    When you visit our website, certain information may be automatically collected through analytics tools
    and standard web technologies.

    • IP address (which may be anonymized)
    • Browser type and version
    • Device type and operating system
    • Pages visited on our website
    • Time spent on pages
    • Referring website addresses
    • General geographic region (city or country level)

    2.2 Information You Provide Voluntarily

    You may provide information voluntarily when interacting with us, including:

    • Name
    • Email address
    • Company information
    • Contact details
    • Messages sent through contact forms

    3. Use of Google Analytics

    Our websites use Google Analytics, a web analytics service provided by Google LLC.
    Google Analytics helps us understand how visitors use our website so that we can improve functionality,
    content, and user experience.

    3.1 How Google Analytics Works

    Google Analytics uses cookies and similar technologies to collect information about website usage.
    The information generated may include:

    • Pages visited
    • User interactions
    • Session duration
    • Approximate location based on IP address

    This information is transmitted to and stored by Google on servers which may be located in the United States
    or other countries.

    3.2 Use of Collected Information

    The analytics information is used to:

    • Analyze website traffic and usage patterns
    • Improve website performance and usability
    • Understand visitor interests and engagement
    • Support business decision making

    3.3 Google’s Processing of Data

    Google may process this information on behalf of SN Electronics and Niche RF in accordance with Google’s
    privacy policies and applicable data protection laws.
    For more information about how Google uses data collected from sites that use its services, please visit:

    https://policies.google.com/privacy

    4. Cookies and Tracking Technologies

    Our website may use cookies and similar technologies to improve user experience and analyze site traffic.

    Types of Cookies Used

    • Analytics cookies
    • Functional cookies
    • Performance cookies

    You can control or disable cookies through your browser settings. Please note that disabling cookies may
    affect certain website functionality.

    5. Data Sharing and Disclosure

    We do not sell personal information to third parties. Information may be shared only in the following situations:

    • With analytics service providers such as Google Analytics
    • When required by law or legal process
    • To protect our legal rights or prevent fraud
    • With service providers assisting in website operations

    6. Data Security

    SN Electronics and Niche RF take reasonable technical and organizational measures to protect information
    against unauthorized access, alteration, disclosure, or destruction.

    7. Data Retention

    We retain collected information only for as long as necessary to fulfill the purposes described in this
    Privacy Policy or as required by law.

    8. Your Privacy Rights

    Depending on your location, you may have rights including:

    • Request access to personal data
    • Request correction of inaccurate data
    • Request deletion of personal data
    • Object to certain types of data processing
    • Withdraw consent where applicable

    To exercise any of these rights, please contact us using the contact information below.

    9. Google Analytics Opt-Out

    Visitors who do not want their data used by Google Analytics may install the
    Google Analytics Opt-out Browser Add-on available at:

    https://tools.google.com/dlpage/gaoptout

    10. Changes to This Privacy Policy

    We may update this Privacy Policy from time to time to reflect changes in technology, legal requirements,
    or our business practices. Updates will be posted on this page with a revised effective date.

    11. Contact Information

    If you have questions about this Privacy Policy or how your information is handled, please contact:

    • SN Electronics
    • Niche RF

    Email: info@snelectronics.co.uk